Keys to Success in Enterprise Marketing

Keys to Success in Enterprise Marketing

Marketing
Business marketing is when a company markets and sells its goods and services to other companies or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often referred to as industrial marketing or B2B (business-to-business) marketing. The perfect example of business-to-business marketing is the automotive industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks that are independently manufactured by other businesses and sold directly to automobile manufacturers for assembly. Even the service industry is also involved in a large number of business-to-business transactions. For example, companies specializing in household chores provide services exclusively to other organizations, rather than to individual consumers. Business-to-customer marketing is when a business markets and…
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