Tips for planning the start-up of your business

Tips for planning the start-up of your business

General
Starting a business can be a daunting adventure if you don't put a proper plan in place. Most entrepreneurs start their businesses without putting in place proper plans to succeed. It's no wonder that one out of every five businesses collapses within 5 years! If there's one thing you should take very seriously, it's your business plan. This is your "plan for success". Every business starts with a thought. A thought or idea can only become a reality when the expected actions are taken. When an idea is conceived, the logical corollary is to write it down, in black and white and on paper; otherwise, the idea will fade away when the enthusiasm that the thought initially brought disappears. Therefore, having a written business plan is relevant if your business…
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The online marketing funnel of your local small business

The online marketing funnel of your local small business

Small business
Marketing your online business is about showing that you have something to offer your visitors that your competitors don't have. Marketing your small business online means reaching your current customers as well as potential customers and differentiating yourself. Successful small business Internet marketing is all about establishing relationships. Just as customers of your brick and mortar store have the opportunity to come in and get to know you, online customers need to have the opportunity to learn more about what you do and decide that they want to do business with you. This is where the concept of your little biz online marketing funnel comes into play. Your small business online marketing funnel is a means by which you can - over time - find new customers and increase the…
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Can real estate still be a good investment?

Can real estate still be a good investment?

Real Estate
That's a question we all ask ourselves today. Why? Because of the many stock market investors who speculated in real estate, the problems surrounding subprime lending with consequent foreclosures and bank failures, and falling home prices. If the late Dr. David Schumacher, my mentor for the past 10 years and author of the now famous book, The Buy and Hold Strategies of Real Estate, was still here, I know what he would say because he said it during the last recession in 1990-1995. It would tell us not to worry. This is only temporary and part of the normal real estate cycle. It creates bargains that can benefit you. This cycle has been going on since Montgomery Ward began offering homes for $1,500 through his catalogs. As sure as the…
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Keys to Success in Enterprise Marketing

Keys to Success in Enterprise Marketing

Marketing
Business marketing is when a company markets and sells its goods and services to other companies or organizations. These other organizations may resell these goods and services or use them in their own business to support their operations. Business marketing is often referred to as industrial marketing or B2B (business-to-business) marketing. The perfect example of business-to-business marketing is the automotive industry. Automobile companies buy various spare parts such as tires, batteries, electronics and door locks that are independently manufactured by other businesses and sold directly to automobile manufacturers for assembly. Even the service industry is also involved in a large number of business-to-business transactions. For example, companies specializing in household chores provide services exclusively to other organizations, rather than to individual consumers. Business-to-customer marketing is when a business markets and…
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Benefits of Electronic Commerce in Modern Times

Benefits of Electronic Commerce in Modern Times

E-commerce
In the last era, we have seen e-commerce websites working on the Internet. Every businessman is looking to have an online store where they can sell their range of products and services by expanding the requirements of the e-commerce industry. One can make many profits by opting for e-commerce as it offers a wide range of benefits to retailers and merchants. Benefit your business It goes without saying that your business is your priority in this case; but without satisfied customers, there won't be a successful business, which means that everything goes hand in hand. The benefits your business will experience if you invest in an e-commerce website for it are plentiful. First of all, think about how expensive it is to rent a space where your store is well…
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